About Us

Who We Are

Welcome to Self Company! Founded in 2021, we are a black-owned self-care and lifestyle brand, passionate about the importance of building and nurturing the relationship with yourself and being okay with keeping yourself company. We want to help you prioritize and have easy access to amazing tools to indulge in self-care.

When we think about people who are important to us, the first people who come to mind may be our spouse, children, parents, or friends – these are the people we would do anything for, the people we prioritize. But what about YOU? Do you care for yourself the way you care for others? We want you to understand that self-care isn't selfish. Taking time to love and care for yourself is key to living your best life. Taking time for you contributes to physical, mental, and emotional well-being. Everyone has their definition of what self-care is, but regardless of what yours is, when you take care of yourself you will be a better version of yourself. 

What We Do

Similar to other beauty boxes we allow customers to affordably try products from various brands. What’s our difference? Our boxes are curated by black-owned brands. We want to spotlight black-owned businesses while creating an easy way to try new products.
Each month, our carefully curated boxes will be specifically themed and will be accompanied by Spotify playlists to set the vibe. 

Why Choose Us

If you love to support black-owned businesses, you love new products, or you’re just looking for new ways to care for yourself, this community is the one for you. We are committed to encouraging people to love and take care of themselves, without feeling bad for it. The Self Company experience will be unmatched in affordability, care, customer service, and providing you with encouragement and helpful tips.

About the CEO

Amid a global pandemic, being a new mom, and balancing a 9-5 I found myself overwhelmed and not taking time to take care of myself. The busyness of life left me with less time to get out and about, so I began to focus on at-home self-care. At the same time, I saw a plethora of black businesses emerging and wanted to support them. There the idea of a monthly self-care box, exclusively featuring black-owned businesses was born!